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Every entrepreneur starts their online journey full of optimism, but there’s one thing they often don't anticipate —
the overwhelming task of writing effective copy.
Maybe you’ve…
- Stared at a blank screen, the cursor mocking you as you struggle to find the right words
- Second-guessed every sentence, wondering if there’s a better way to express your thoughts
- Searched for the ultimate template, hoping for a magic formula to make writing easier
- Struggled to make it sound good, spending hours tweaking without feeling satisfied
- Wracked your brain trying to translate your expertise into words, so it makes sense to your target audience
While having something up and running is better than nothing, deep down, you know it’s not reaching its full potential.
You've poured so much care into creating a program that can truly make a difference.
You know your material, done your market research, and you're SO READY to change lives.
Yet, despite its potential,
your offer isn’t getting the attention or generating the sales it truly deserves.
But what if I told you that the most successful entrepreneurs don’t do this alone?
Instead, they team up with an expert who:
- Understands conversion copy so each reader feels like this course was made just for them
- Utilises extensive customer research to create powerful copy straight from the minds of your ideal client
- Knows how to build genuine connections without pushy sales language
Alexandru Cucer"Saby was managing multiple launches and branding campaigns on 10+ communication channels and social media platforms with over 18+ million followers worldwide across 195 countries."
She’s is a brilliant and strategic copywriter who was overseeing the entire copywriting process at Mindvalley and her copy converts like crazy.
Head of Communications at Mindvalley
Hey there, I'm Saby Loh
A launch copywriter, funnel strategist, and a big believer in making a positive impact, no matter how big or small.
As an entrepreneur myself, trust me when I say that I deeply understand the crucial role writing plays in your business!
That’s why I’ve spent the past 10 years partnering with world-renowned brands like Mindvalley and Nas Academy to launch their genuinely life-changing programs.
And what does that mean for you?
It means you’ll get an expert who has the inside scoop on what makes an 8-figure launch a huge success — everything from pre-launch strategy to active launch and post-launch.
Before transitioning into launch copywriting, I wrote for household names such as Harper’s Bazaar, Tatler, and AirAsia, so you’re working with someone who knows how to adapt to different brand voices perfectly.
The skills I’ve developed and the marketing knowledge I've gained propel my client's launches. (Did I mention that I’m also a certified sales page copywriter? How nerdy is that 😂)
When I’m not turning words into clicks and customers for my clients, you’ll find me jamming on the ukulele and walking my dog on the beautiful beaches of Bali.
Aqib Malik"Saby helped Mindvalley’s social media team get more than 20K leads for Mindvalley Summit with her high-converting copy in her first week alone."
Her copy for Mindvalley’s social media posts generated record-breaking clicks on the ‘link in bio’ and she’s created posts that went viral multiple times.
I have never seen anyone progress in their copywriting game as fast as she did.
It’s safe to say Saby is one incredible asset to the team. I’d 10/10 hire her for her efficiency, smart work and wit when it comes to writing.
Head of Content Marketing at Mindvalley
What I can help you with
VIP Sales Page
VSL Scripts
Email Sequences
Launch Ads
Program Brochure
Sales Page Audit
Aroushi Murthy"Working with Saby on our Creator Accelerator program was a game-changer. She swiftly grasped the task, expertly crafting sales page messaging that resonated with professionals."
Saby took the initiative to develop a buyer persona that aligned perfectly with our objectives. Her work didn't stop there; she revamped the sales brochure, created compelling email and ad copy, and met every deadline with precision.
Her practical approach, coupled with her creativity, ensured that we achieved tangible results within our tight timeline. Her dedication and ability to deliver on-point content played a crucial role in the success of our launch.
Saby's contribution was invaluable, and we couldn't have asked for a better partner for this project.
Nas Academy Lead
What’s included
60-Min Brainstorming Call
Buyer Persona Doc
After studying your course and researching, I’ll present you with an ultra-detailed buyer persona doc that details all of my findings about your target audience. This is a game changer — use this as the foundation for all of your future content!
(*For sales page and VSL package only)
Perfect-fit Client Interviews
Launch-Ready Sales Copy
Post-design support
Ellison Chua"Saby helped a lot of our major campaigns improve our conversion and volume goals. She’s always able to stay on top of our content strategy and consistently adapts and delivers copy that generates leads like crazy and is in line with the fast-changing business needs."
She makes managing BigPay's written content a breeze. Whether it's sales pages or email sequences, she's without a doubt the right copywriter to tackle these tasks, always delivering on-spec and on-time.
If you're ever in need of a copywriter for your business, don't think twice and reach out to her! She's a great copywriter.
Engagement Lead at BigPay
Here’s what my tried and true process looks like:
Stage 1:
Laying the Foundation
I’ll do a deep dive with you to get a clear understanding of your goals, personality and voice so that your copy sounds like it came from you and not some generic AI creation. We’ll outline exactly who your target audience is, what their frustrations are, and explore how to position you for success. (This is when we’ll do the brainstorming call!)
During this stage, you’ll also grant me access to your course so I can study it, and the contacts of two of your perfect-fit clients. To write strong copy, I need to deeply understand your offer and what we’re selling.
Stage 2:
Putting it Together
Kick back and relax while I put together my research, perform the perfect-fit client interviews, and study your course. In this stage, I’ll also go through all your testimonials and surveys, then compile all my findings into the buyer persona doc. Then, I’ll use my writing skills to create copy that connects and converts.
I’ll keep you posted (either through WhatsApp or email — your choice!) so that you’ll never wonder what’s up.
Stage 3:
Delivery and Revisions
Stage 4:
Offboarding
The Result?
You make more money while fulfilling your purpose and making a positive impact in your niche
Crystal clear messaging about the transformation your course provides
Your ideal client is happy to go all-in with you
No more overwhelm trying to figure out how to write. You can devote your time to creating another offer, or just enjoy your freedom.
Joshua Ryan"It was paramount that we found a copywriter that had the skill to translate our thoughts into digestible statements. Saby is able to achieve this perfectly."
As the creators of novel technology, it is extremely important that our brand messaging is simple, concise and instantly understandable.
The discovery phase with Saby was painless and highly efficient, and she managed to absorb a lot of information very quickly. The turnaround on our content was just as fast, and it matched our high expectations.
I highly recommend Saby and look forward to working with her again.
Co-Founder of Hit Refresh
Ready to take your launch to the next level?
Fill out a quick application form
I’ll get back to you within 48 hours to set up a free 30-minute consultation.
During our call, we’ll chat about your goals and decide if we’re the right fit for partnering together.
Explore a featured selection of some of the projects I’ve worked on
Got Questions? Ask away
Giancarlo Renzo"I couldn’t have done this without Saby. Thanks to her, my epic sales page is converting through the roof and is so aligned with my brand and personality."
I’ve worked with her before on my other business and I was very satisfied so it was a no-brainer to partner with her a second time. As usual, she understood exactly what I wanted and made the process super easy. She asked the right questions and was super fast.
I couldn’t have asked for a better partner for my businesses.
Founder of Guitarlo Academy
